July 21st, 2010

Farm Fresh

Good things really do come in small packages.

The Farm Boy Co-op & Feed Company’s Farm Boy® Farm Girl® Brand Catalog arrived in a soft ecru sack and revealed a use of Finch Opaque that evoked feelings of sunny days, with the wind in your hair, the earth in your hands and fresh, home cooked meals on a farm table.

The designer, David Nisi, said, “We chose Finch for its opacity, selection of weights, and finish. We wanted a paper that would work well with our color photography, brand feel and fit within our budget.”

We say, “Farm life looks pretty swell to us!”

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