When it came time for BET Networks to create their 2010 Upfront Kit they needed a paper that mirrored the vibrance and energy of their offerings. The substantial piece was printed on Finch Fine, Bright White, 70 lb. text, 80 lb. cover, and 130 lb. double-thick cover. “We really liked the smoothness and quality of Finch Fine,” said Noelle Mullins of BET.
We are always proud of Finch Fine text and cover, but this particular piece gave us a shot of star power.
Getting fit can be hard. It requires motivation, time, resources and support, not to mention a way to avoid boredom. The impediments to making it a priority come from all angles, so you need a plan. Maple Ave Boxing created an invitation to participate that answered the usual fitness questions and more. Creating visual elements that promoted the sport of boxing, while communicating the connection to getting fit opened their business to a whole new audience.
The designer of the piece, David Braddock, explained, “My Clampitt Paper spec rep brought great printed samples and Finch has a great price point!” We like to think of Finch Paper as being fit, able to accomodate both price and quality. A TKO!
The mission of the Waterford Country School:
Waterford Country School is dedicated to doing whatever it takes to enrich the lives of children and strengthen families through specialized programs, resources and community services.
For the Waterford Country School Annual Report 2009, Kyle Olson of Miranda Creative, chose Finch Opaque Smooth 80# Cover as it offered “consistent quality and value as well as flexibility for design and ease of folding.” Read more. (more…)
We have been running the Finch is in the House campaign for the better part of 2010. Our first incentive period ended with Gregory Linton winning a MacBook Pro. Our second of three incentives, has reached another triumphant close. On August 30th, a name was drawn by Finch Paper General Sales Manager, Mike Bean with Beth Povie, Marketing Communications Manager, standing by at the Finch office in downtown Glens Falls, New York.
The winning entry, selected via a random drawing, was from The Children’s Hospital of Philadelphia. After talking with CHOP we have redesigned the reward to better accommodate the organization.
Finch Paper will conduct an on-site seminar for the CHOP creative team to examine how paper is made, the ways that paper affects design and techniques to achieve the best printed results. As a company that uses Finch Paper frequently, we’ll also offer them an insider’s peek at how we produced the newest Finch Premium Blend promotion as well as the Finch Uncoated Guide.
Above and beyond the seminar, we are pleased to be donating $1,000 to the Children’s Hospital of Philadelphia.
We send our sincerest congratulations to the incredible team at CHOP!
“The palest ink is better than the sharpest memory.”
Chinese Proverb
Thanks to Bob’s Your Uncle, you can use ink or lead to commit to paper all the things your memory might lose. The planner is printed on Finch Fine Vanilla, 80# Text.
Martin and Michelle Yeeles are the creative minds behind Bob’s Your Uncle. Originally from England, they are now based out of Boston, MA and like to print all of their products in the USA using paper that has an environmental concern. Our favorite, they “just plain like the vanilla!”
Sweet!
The Arundel Preserve—
a 268-acre mixed-use community located in the heart of the Baltimore-Washington Corridor, which is part of the 1,100-acre Arundel Mills Development. This is a neo-classical community with stringent architectural controls, where one can live, work, shop, play and raise a family all in the same community. ARUNDEL PRESERVE is smart growth at its best, and it is the standard for mixed-use development against which all others are judged.
The collateral for The Hotel at Arundel Preserve was designed by Carol Vaughn of Hirshorn Zuckerman Design Group Inc. The project only called for 1,000 copies, so Vaughn elected to use Finch Fine iD 100 lb. text on a HP Indigo digital press. “This is the best looking and economical paper we use,” said Vaughn.
Hats off to Hirshorn Zuckerman Design Group Inc. for minding the project’s bottom line while preserving the quality of the final printed product.
Good things really do come in small packages.
The Farm Boy Co-op & Feed Company’s Farm Boy® Farm Girl® Brand Catalog arrived in a soft ecru sack and revealed a use of Finch Opaque that evoked feelings of sunny days, with the wind in your hair, the earth in your hands and fresh, home cooked meals on a farm table.
The designer, David Nisi, said, “We chose Finch for its opacity, selection of weights, and finish. We wanted a paper that would work well with our color photography, brand feel and fit within our budget.”
We say, “Farm life looks pretty swell to us!”
It doesn’t get much more classically American than Ralph Lauren. As the Fourth of July approaches it makes sense to feature a piece rich with red, white and blue.
Ralph Lauren was looking to create a piece that had the look and feel of a newspaper, to accomplish this end they selected Finch Offset, 50#.
The result was a product that people looked forward to thumbing through.
Enjoy your Independence Day weekend! If you encounter beautiful design, send in your pictures!
On June 7th, while the HOW Conference resource center was filling with a crowd of hungry designers, we drew a name for the first incentive period of the Finch is in the House campaign. The winner was Gregory Linton of the St. Louis Zoo. He submitted a piece called The Living Promise, which was printed on Finch Fine, Ultra Smooth, Bright White, 100 lb. Text.
Congratulations to Gregory! And good luck to all of you entering the second incentive of the Finch is in the House campaign—a creative retreat in the magnificent Adirondack Park in upstate New York. Click here for more details! Read more here for Gregory Linton’s Designer Commentary.
Agency: Plenty Creative
Designer: Gwen O’Brien, Creative Director/Designer & Nicole LaFave, Designer
Project: Exhibition Guide for Michigan—Land of Riches Exhibit
Paper: Finch Casa Opaque, Smooth finish, 80# Cover & 80# Text
Copyright 2012 Finch Paper, LLC. All rights reserved
